Last month, we had the extreme pleasure of working with Sunglass Hut to celebrate the launch of their new Social Sun stations.
An in-store, experimental and interactive “photo booth”, Social Sun enables customers to see themselves in several sunglass styles at the same time, making “finding your cool” effortless. It provides users with the ability to email these pictures to friends, share on Facebook, or post on in-store flat screens for immediate feedback and reactions to their selected sunglasses. They also have the option of adding fun tag lines and captions to their image.
In order to make some noise to celebrate the launch of Social Sun, we orchestrated a collaboration between Sunglass Hut and legendary artist, Claw Money. Claw made a super-limited edition run of 200 pairs of sunglasses to be distributed exclusively to attendees of a private launch party we hosted that featured a performance by multi-platinum selling, Grammy award-winning artist, Sean Paul.
We put together a stellar line-up of dj’s for the event including DJ Max Glazer of the Federation Sound, Nick Catchdubs of Fool’s Gold Records, The New Yorker contributor, artist Stephen “Espo” Powers, and NBA star, Fancy, of the Cleveland Cavaliers. Besides top-notch musical talent, we called internet sensations The Arab Parrot and Cory Kennedy to host the party and artist Dust La Rock to design the invites.
The event ended up turning into three days of awesome, Sunglass Hut-powered fun that featured hotel antics at the brand new Ace Hotel, a daytime video shoot at the Herald Square Sunglass Hut, a private luncheon at Blue Smoke, the Social Sun launch party that evening, and the after party at Santos Party House to celebrate the 10 Year Anniversary of the Federation Sound System and the completion of Sean Paul’s new album, Imperial Blaze.
For the festivities, we flew up the top, rising stars of the Jamaican dancehall music scene including Chino and Laden of the Big Ship Family, Leftside AKA Dr. Evil AKA Mr. Evil, Alric & Boyd, and Tifa, Timberlee, and Natalie Storm of T.N.T.
An amazing time was had by all.
Thanks Sunglass Hut!!!
Check some additional coverage of the events here…
Sunglass Hut Social Sun On Nitrolicious
Sunglass Hut Social Sun on Blogue
Sunglass Hut Social Sun on High Snobiety
More story and photos after the jump!!!
